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We’ve all been there, standing in front of a closet that’s overflowing with clothes, yet somehow we have “nothing to wear.” A wedding, a formal, a birthday… cue the panic shopping spree for a brand-new dress you’ll probably only wear once. But here’s the truth, there’s a better way. Renting a dress doesn’t just keep your bank account happy, it also helps the planet breathe a little easier. Here’s why dress hire is the glow-up your wardrobe has been waiting for. ✨ Designer dresses without the price tagWhy drop $600 on a gown you’ll wear once when you can rent it for a fraction of the cost? Renting gives you access to luxury looks without the guilt trip. ✨ Bye-bye, “one-night stands” with fashionThat dress you wore to your cousin’s wedding? It’s now collecting dust. Renting means no more awkward stares from your closet asking, “When will you wear me again?” ✨ Stress-free stylingDry cleaning? Storage? Reselling on Facebook Marketplace? Hard pass. Rentals handle the after-party chores so you can focus on the fun. Take, for example, our SONYA MODA Nour Blue Shimmer Maxi Dress. ✨ Retail price: $380✨ Our rental price: $65✨ Your saving: a massive $315 (that’s 82% off retail) And here’s the kicker: we handle all the dry-cleaning and after-care costs. You just wear it, love it, and return it, no stress attached. This particular dress has already been rented out more than 20 times. Instead of one person buying it and wearing it once, 20+ women have been able to enjoy it at a fraction of the cost. That’s a serious amount of saved money (and saved landfill space). When one dress is shared again and again, it’s not just saving cash — it’s saving resources. ENVIRONMENTAL FACTORS 🌍 Less waste: That single blue shimmer dress has replaced 20+ “new purchases” that might have ended up as closet clutter or worse, landfill.🌍 Less impact: Every new garment takes water, energy, and materials to produce. By renting, you’re extending a dress’s life and reducing the need for more production.🌍 Less fast fashion: Rentals give you a way to enjoy ever-changing looks without contributing to the cycle of overconsumption. The best part? Renting means you still get all the excitement of wearing something new, but without the waste or the financial sting. It’s glamorous, guilt-free fashion. So next time you’re tempted to splurge on a “one-night-only” dress, think smarter: rent it, shine in it, and let someone else enjoy it next. Your wallet and the planet will thank you. 

This series captures six standout looks designed to turn heads, pause traffic, and make statements without waste. From ruffles and lace to bold minis and sculpted silhouettes, it’s a journey through sustainable style, one platform at a time.

Read the official article here ARTICLE "ANOTHER dress hire business is launching in the Newcastle market. Courtney Barber is the owner and creator of Dress Loop, which allows customers to rent party-looks in the hope of making a sustainable effort towards reducing fast fashion. The Newcastle launch marks a rebrand for the business which was previously called the Momentary Wardrobe. First opening in November 2023, Ms Barber worked to slowly grow the brand from a storefront in Brisbane, but she has come to the Hunter to relaunch both her life and her business. "The rebrand was due to our previous name not suiting our business anymore," she said. "We needed something fresh and eye-catching. I've personally moved down to Newcastle to be with my partner, as I recently left the RAAF in Queensland to have a better lifestyle and run my business full-time." While there are plans in the pipeline for a storefront, rentals of party and event attire are currently available online. The size range is 6 to 14, with plans for expansion, and brands include House of CB, Aje, Leo Lin and With Harper Lu. "Dress hire is affordable and sustainable," she said. "Where most people wear their party or event wear once, we rent out our garments 10-plus times. Our Sonya Moda blue shimmer maxi dress was the first we ever hired out, and it's been hired out 23 times and still in very good condition." The growing awareness of fast fashion's high environmental footprint has seen more people shift towards renting garments, especially for events like weddings."            

Earlier this year, in February, Dress Loop officially rebranded from Momentary Wardrobe.